Company:
Campbell River Art Gallery
Details:
In light of the rapidly changing landscape created by the Covid-19 pandemic, the Gallery has had to shift its operating model and primary communication methods significantly. While we continue to honor our mandate of exhibiting professional artists from under-represented groups, we now have to broaden the ways in which we reach our audiences. In order to adequately extend our reach and engage with our community and beyond, the Gallery is looking to leverage digital platforms and utilize technology to create meaningful experiences and share content to interested stakeholders. This requires a dynamic individual who is skilled at online communication, is up to date on current trends, understands the potential in creating online communities, and can deliver on innovative ideas.
Working alongside the Executive Director and the Operations Manager, the incumbent will assist with the following objectives:
Online Communications:
Audit the Campbell River Art Gallery’s website for accuracy and optimization
Update and maintain timely information on the website and social media platforms
Create new content for the website and social media
Provide recommendations and assist in ensuring best practices and optimization models are adhered to in terms of user engagement and diffusion of content
Manage social media feeds, increase user engagement and audience
Support Gallery activities in ensuring adequate promotion
Gather and create content for the Gallery’s monthly newsletter
Provide reporting on user traffic, analytics, engagement
Assist in online advertising and report on analytics
Research, identify and seek out new opportunities for enhanced communication and engagement, particularly with communities around the North Island
Exhibition Programming:
Support the Gallery in exploring new platforms for the delivery of group programs
Support programming success by creating promotional materials to be used online
Assist with program registrations and visitor communications
Send promotion for Gallery programming out into communities
Ensure programming is posted online (website, social) and that registration is effective
Gather user feedback on digital programming and make recommendations
Assist in the technical aspects of online programming to ensure a seamless experience for all users
Fundraising:
Support the Gallery in migrating the annual Artisan Market into a digital space
Provide recommendations and assistance on how to optimize the online Market
Assist in managing the e-commerce page for the Artisan Market
Ensure accuracy, consistency, and marketability of the online Market
Provide reporting for the online Market, including recommendations and modifications
Create promotional content for the market to be used across digital platforms
Assist in identifying and recruiting artisans from diverse backgrounds and under-represented communities, including the North Island
Assist in revitalizing Gift Shop operations and marketing following Market deliverables
Create communication tools for Gallery-Artisan affairs
Gather information, collect ideas, and present options for future fundraising opportunities
Qualifications & Experience:
Digital Communications Specialist applicants will have a background and/or interest in contemporary art.
Recent graduates of programs in Communication Studies, Public Relations, Media Studies, Business Communication, Marketing, English, Art History, Museum Studies and/or Fine Art will be considered. Any candidates with a previous background in non-profit organizations, art galleries, artist-run-centres, customer relations, and/or with acquired web design skills are greatly encouraged to apply and this experience should be noted in your application.
ELIGIBILITY
This is a Young Canada Works - Building Careers in Heritage (YCW-BCH) Graduate Internship. You are eligible to apply if you:
are a Canadian citizen or a permanent resident, or have refugee status in Canada (non-Canadians holding temporary work visas or awaiting permanent status are not eligible);
are legally entitled to work in Canada;
are between 16 and 30 years of age at the start of employment;
are willing to commit to the full duration of the work assignment;
will not have another full-time job (over 30 hours a week) while employed with the program;
are unemployed or underemployed;
are a college or university graduate;
are not receiving Employment Insurance (EI) benefits while employed with the program; and
have not previously participated in or been paid under this or any other Career Focus internship program funded under the Government of Canada's Youth Employment Strategy.
How to apply:
Please submit your CV or resume, acknowledgement of eligibility criteria, and a brief letter of interest summarizing:
1) Your related qualifications
2) If you meet any of the priority criteria (optional)
To:
Sara Lopez Assu, Executive Director
Campbell River Art Gallery
1235 Shoppers Row, Campbell River, BC, V9W 2C7
director@crartgallery.ca
by 11:59 p.m. on November 19, 2020